Google ranks speed directly
Core Web Vitals, Google’s page experience metrics measuring loading speed, interactivity and visual stability, are a confirmed ranking factor, a slow site can rank lower even with great content.
Visitors leave fast sites faster too
Studies consistently show bounce rate rises sharply for every extra second a page takes to load, a slow-loading menu or gallery costs bookings and sales before a visitor even sees them.
What actually slows sites down
Unoptimised images, bloated page builders, too many third-party scripts and poor hosting are the most common causes, most fixable without a full rebuild.
Getting it right from the start
We build every website with Core Web Vitals and fast loading in mind from day one, alongside proper technical SEO, rather than trying to fix speed as an afterthought.